From the category archives:

Domain Names

A tale of 2 Nominet consultations, .uk and .wales

July 16, 2013

Never let it be said that Nominet doesn’t know how to run consultations. They’re perfectly capable of doing so – if they choose to! The .wales consultation is proof of that. By contrast, Nominet’s .uk consultation has been opaque in the extreme, with little or no information emerging at each stage of the process. Why […]

Read the full article →

For Nominet, .uk domains are ALL about money

July 12, 2013

It’s time to shine a bright light on the elephant in the room: for Nominet, the launch of the new .uk domain names is ALL about money. There’s nothing crass or rude about talking about money. It’s standard – and sensible – business practice to look at the potential financial impact impact of a new […]

Read the full article →

Introduction of .uk – Don’t Do It!

October 31, 2012

I’ve put together a detailed position paper (26 pages, incorporating over 100 hours of research) showing EXACTLY how Nominet’s attempt to roll out .uk is contrary to the precedent set in every other country. Nominet are gung-ho about it of course, because (by my estimate, based on the uptake of 2LD domains in other 3LD->2LD […]

Read the full article →

Could “” be the UK’s first Giga-Brand?

October 4, 2012

Quick. What do the BBC, Amazon, Barclays, HSBC, The Sun, The Daily Mail, The Times, The Telegraph, The Guardian, eBay and Google all have in common? The answer is simple: they are among the millions of organisations that have chosen to establish their main web presence on a “” domain name. But why is this […]

Read the full article →

Deconstructing Domain Name Industry Math

February 25, 2012

Deconstructing domain name industry math, or why the domain name you’re after is likely worth more than you think it is. At Memorable Domains, we consistently receive emails that seek to “educate” us about our core business. You may have come across the kind of thing I mean already: “I’ll give you £25 for your […]

Read the full article →

Why I’m giving up on domain drop-catching…

January 21, 2012

As of January 21, 2012, I’m no longer involved in domain drop-catching. I’ll admit to feeling a bit nostalgic, as that’s the end of a domain mining adventure that’s lasted over a decade, from the early days of flat-fee .com catches through to our current near-exclusive focus on the UK ( namespace, with brief opportunistic […]

Read the full article →

URL Ubiquity – Your Domain Name Should be Everywhere

September 13, 2011

There are endless opportunities for customers and prospective customers to be exposed to your domain name, if you set your mind to it. Here are just some of the places your URL could (and probably should) appear… In your email address (the bit after the "@") On your business cards On your company letterhead On […]

Read the full article →

The new GTLDs: A Slow Motion Marketing Car Crash Waiting to Happen

September 11, 2011

The new GTLDs are going to turn into a dismal failure. You only have to look at how little traction .biz and .info have gained in the mind of the average consumer, in spite of their decade in the marketplace and their real-life use by hundreds of thousands of companies, to see how this farce […]

Read the full article →

It’s High Time to Redefine “Sea Level” in Domain Name Pricing!

June 9, 2011

Ever since I started in the domain industry in the mid-1990s, the resale price of domain names has – perhaps inevitably – been compared to the “registration fee” that would be incurred if one were obtaining a fresh, unregistered domain name instead. For example, a name being sold at US$2,000 is frequently seen as “costing” […]

Read the full article →

The Myth of the Domain Name “Queue of One”

June 8, 2011

We receive a lot of email from potential buyers on account of having 6,000+ domain names for sale. One misunderstanding comes back time and again, so it’s time to dispel the myth of the “queue of one” once and for all… Paraphrased, the (flawed) logic goes something like this: “Hey, if you weren’t sitting on […]

Read the full article →